AI Visuals

Nail Studio

From zero to a cohesive Instagram presence that attracts clients through visual storytelling.

Goal

сreate a strong Instagram presence from scratch to position the studio and attract clients

Task

develop content strategy, produce photo & video, design the feed, and manage publishing

Output

a launched Instagram account with a cohesive visual identity designed to drive growth and inquiries

Content strategy

The content mix was structured to both attract and retain audience:

✓ Result-focused nail photos

✓ Process & detail shots (building trust)

✓ Short-form video (engagement)

✓ Consistent stories to maintain audience connection

The feed was designed as a system, not random posts.

Process

01 Video shooting

02 Photography

03 Account layout design

04 Posts & stories creation

05 AI-assisted creatives

06 Covers design

07 Content planning

08 Content publishing

Results

✓ Instagram account launched from scratch and developed into a cohesive, active page within one month.

✓ Achieved steady organic growth in audience and engagement.

✓ Up to 46% of views came from non-followers, expanding reach beyond the existing audience.

✓ Increased interest reflected through profile activity and interactions.

✓ Established a clear visual identity and content system ready for scaling.

Between winter and spring.
A quiet transition.

One of the Reels created for the account.

A visual story of awakening —
the first signs of spring, still beneath the snow.

Visual details

You’ve seen a selection of photos and stills from the Reels.
I continue to support the account with occasional Reels production, creating short-form content designed to increase visibility and attract new audiences.